How to Turn Your Idea into a Successful Startup?

Every product in the market today started as an idea in some individual’s head at some point.

Be it a mobile device, or a software platform, a kitchen gadget, or a smartwatch, majority of items that you purchase came into existence through the process of invention.

idea into a startup

The journey from only a concept to a finished product can be long and rigorous one, and it is believed that those are brave enough to travel this road have to face various obstacles and setbacks.

But, if you are armed with ideal information and resources, you can put yourself on the path to bring your invention to the market.

What needs to be done?

Transforming your idea into a reality is actually more complicated than just providing design over to a manufacturer or developer and waiting for ROI to roll in.

Here are some of the basic steps you will require to take before your product hits the shelves:

Market Research

Before spending your precious time and money on crafting a product, you should have an idea if there are buyers for it.

Look what’s out there and analyze the competition. Until unless you have thought of an altogether new idea, it is highly likely products similar to yours already exist in the market.

Assess the competitors and see to whom they are selling this product. These insights will help you in defining your target market.

You can also think of various ways to stand ahead of your competitors.

Patent Research

It is perhaps one of the most important aspects to be kept in mind while converting your idea into a product.

Be smart and before you start designing the product you thought of, have a look around and see if your design infringes upon someone else’s copyright or intellectual property (IP).

You can check the U.S. Patent and Trademark Office (USPTO) website and check any patents on the products like the one you want to launch.

If you still have questions or want to be fully sure if your product is legal to make and sell, it is recommended to consult an attorney who specializes in patents and IP law.

Design a Prototype/Beta Version

Once you have identified your target market and ensured that your legal path is clear, it is time to start bringing your idea to reality.

An ideal prototype can be a basic drawing or diagram or can be as working, & professional product.

This is the point where you decide whether you want your product to be manufactured or licensed.

Having your product manufactured means you design and sell the product by yourself (this also includes paying a third party to design your product).

Getting your product licensed means you will sell another company the right to craft, sell, and use your product. This is done in exchange for a license fee and royalty payments.


In the world of innovation, if you want to be successful, getting you timing right is the key.

Waiting too long to implement an idea might let someone else capitalize on a similar idea and acquired your niche already.

On the other hand, if your invention is the first of its kind, the probability of market being not ready is quite high.

You would have to fight an uphill battle to make an ideal place for your product.

According to Henry Helgeson, CEO and co-founder of Cayan, have faced this issue as a mobile payment technology company in 2011.

For other startups on the ‘too early’ side of innovation, Henry advised perseverance to stand ahead of the competitors.

Another major issue for inventors is finding out how to get their product in front of public.

This is the aspect that majorly no-one cares for in the beginning. Your idea might be superb, but without a guided marketing plan who will know about it?

Even Henry confessed that initially they were too much focused on the product and thought it will sell by itself.

Since entrepreneurs who are just starting out do not have massive budgets to promote their inventions, hence, most of the startups are doing the same blunder.

Lack of budget should not stand in your way. You can always look up to strong social media marketing plans that are both cost-effective and wide-reaching.


In this section, we are going to discuss some of the dos or advice for aspiring inventors and entrepreneurs.

Give time to research

Crafting a product needs a lot of initial research, patience, and resilience.

Before you even begin the process, ensure to have the time to invest in due-diligence research.

This is especially ideal if you are looking for patent protection for your idea.

Doing research into intellectual property and familiarizing with the process, will provide the entrepreneurs an upper edge they need to start a startup.

Test your product constantly

It is a known fact that no product is crafted perfectly in their first iterations. Almost every entrepreneur had to tweak their products and make some transformations along the way.

The best way to identify those changes is by testing your product with real customers.

Getting honest feedbacks from test groups as a way to validate your idea is a remarkable approach.

This validation process needs to be done on a constant basis.

If you are trying to do something, and the market tells you something else, there is something wrong with your strategy.

It is recommended to be on the field, talk to people, and be a part of industry conversations.

Work on your pitch

Before even finishing your product and start selling it, you should start talking it up to your friends and professional contacts.

A short, to-the-point, sales pitch, which includes a value statement, hook, statistics and allied data, your product’s USP and a call-to-action can really work for you.

Don’t do it alone!

There are multiple steps involved in the invention process and it can be over-exhausting to try and take care of everything by yourself.

It is recommended that inventors/entrepreneurs should seek out professional assistance so that you can be assured that particular aspects of the process are in capable hands.

Happiness is only real when shared.

Have an idea?

Build a team, research the market, take feedbacks, look for the target audience, and prepare a strong pitch.

Good Luck!

How to Grow Your Startup with SaasLabs New Products

SaaS labs have emerged as a toddler who has matured quickly in designing and promoting the solution-driven SaaS products. These products have been designed specifically keeping in mind the problems user have been facing while marketing their product line.

New Products

Our tech team ensures to create these kinds of products by thinking like customers. These professionals ensure to design these products with no stone unturned while thinking about problem-solving capabilities.

Adding to this plethora of innovative product line, SaaS labs is now going to introduce 4 new solution-driven products that can help online businesses to grow organically.

So, fasten your seat belts and enjoy this journey of innovation and creativity.

Upcoming products

Listed below are the products that are going to be introduced by SaaS labs in coming few months:

  1. Adlatch
  2. EngageMagic
  3. Piktoria
  4. Affimatic

For my readers, I am going to present this product one by one descriptively:


If you are using adblocker on your website, have you ever accounted how much revenue has been lost? It is simple math; you use adblocker, you want your website away from spams and irritating ads and adblocker weeds out many users to see your website.


Our latest product Adlatch comes out as a savior of revenue for businesses, bloggers and allied entities. Adlatch ensures to track each visitor (who is using adblocker) on your website using real-time monitoring.

As a blogger, you might think about the ways to promote your blog effectively. Well, not to worry, because Adlatch here is going to solve all the issues that are faced by the marketers and bloggers altogether.

So, if you want to increase the traffic on your website or start earning more from your blog, you know Adlatch!


You do not believe in miracles, do you? Because if you do, SaaS Labs is providing you an apt product using which you will start believing in magic and miracles.


EngageMagic will provide you leverage to watch each customer’s activity on your website in detail. In simpler words, it is just like a CCTV camera, which is placed on your website or online store and you can track who is coming in or who is going out.

Along with this, you can also make out what kind of activities is done by your customers. Understanding to the depth that at what point customers get bored and switch out of your website can render you enough options for transformation and improvement.

Online businesses can also check the bounce rate and exact reason for it. EngageMagic provides you intelligence to understand the customer behavior and act accordingly.

So if you are a business owner, who is facing difficulty in understanding your customers online or if you are unable to increase the traffic on your website, EngageMagic is the correct tool for you.

This innovative product will be launched by SaaS Labs in coming few weeks.


Have you ever thought how great it would be if everything related to your marketing activities on Pinterest and Instagram can be automated?

Only automation is not the punch here. We at SaaS labs ensure to cater to all the varied requirements of our clients in close proximity with the prevailing industry standards.


I personally have never seen such a multipurpose product that has varied features as mentioned below:

  • Discover the relevant content: In this part, our team provides you important Intel using which you can make your pins, images and content searchable by millions of users on Pinterest and Instagram.
  • Create the content: Our proficient content team ensures to create specific and relevant content for your Pinterest & Instagram marketing, with an aim to create an improved brand visibility of your brand.
  • Manage the content: Using this feature, you can manage your content. You can edit the old pins, use the drip pinning feature and make sure that every image posted in past or in present reaches the right targeted audience.

This is a revolutionary product, using which businesses can increase their visibility online. Since, content is still considered a king, so therefore if you optimize your content correctly, it is for decided that your brand is communicating the relevant message to the target audience.

SaaS labs always ensure to provide apt convenience to its customers and design its entire product line focusing on the client issue only.


SaaS lab as always strives to work focusing on making marketing activities easy for our customers.


Adding to these attributes, our proficient coders have come up with Affimatic. Since many of the businesses require calling abroad for their product/service promotion, but since there is no apt gateway using which one can do the calls in cost effective manner.

Also, some of the businesses have problems related to the authenticity of the company, since they call their clients using an Indian number, but targeting the audience abroad.

Understanding these kinds of issue, SaaS Labs is offering Affimatic, using which you can call on any international number without exhibiting your location from your home nation.

Ending Statement

SaaS labs ensure to deliver the product line in accordance with the current requirement in the online marketing industry. We always make sure to create such innovative products that can make the work of customers easy and quite convenient as compared to the traditional marketing activities.

I will always try to encourage more and more businesses to make their work easy by opting for our products. Because whatever said and done, it is the way of doing things that define a company’s perspective towards customers.

So, if you can do an activity with efficiency, effectiveness, and low cost in the lesser time frame, I cannot think of one reason, why you should not do it.

Just keep in touch with us, and see your online business roar with high ROI.

Have an exciting weekend. It is me shashvat vats, signing off ….until next time!