How SAAS LABS Is Redefining the Start-Up Culture in India?

Startup; a word with multiple definitions and subjective outlook has been a major topic of discussion among corporate professionals and youth. Working in an environment, where people do not interfere with your professional outlook and discipline guidelines can be both easy and tough simultaneously.

SaaS Lab Startup

A place where senior management only cares about your work objectives and deadlines, where you can have to be assured to have fun alongside work. Is it a myth?

Are the corporate and traditional professionals right, when they say that startups are all about fun and no work? Or is it real? Do companies like Facebook and Google have really understood the meaning of ‘Startups’ and have successfully placed themselves as a place where work is fun?

I am really no one to judge anyone, but talking about startups always gives me the same feeling, when I think of time-travel.

Both are fascinating and both are on-book theories and mostly no one has really been able to get near to experience either of them. When I came back to NCR (India), I was looking for a workplace where I can find my vision of life to align with company’s goal.

SaaS Labs, a solution-driven company, started on 26th February 2016 by two far-sighted and ingenious siblings ‘Gaurav Sharma’ and ‘Ammrita Sharma’ matched my preferences ideally.

Gaurav, a chemical engineer by degree, could never resist the love for his first girlfriend “Coding”. It was his idea of building his own company, which thrilled his mind since he was a child.

On the other hand, Ammrita, a software engineer by profession possesses her own startup experience and is handling operations for the company.

Together both of them lay a strong foundation for a stupendous workplace, where each employee feels like an asset to the company.

Work Culture

Well, it’s a Monday morning and you cannot be more excited to go to the office. Sounds unfamiliar right? This is the daily routine of SaaS Lab’s employees. People here are not designated work but they choose what to do.

SaasLabs culture

It will be a misconception to say that in startups people do not work and it’s all about fun. In SaaS Labs, there is no concept such as employees; all personnel, right from Gaurav till our respective teams addresses each other as teammates.

Work is fun because each person is doing what they love and not what they had to. It is this dedication and inspirational level that even on Sundays some of us work to meet the deadlines.

You might be thinking “What sort of company is it, where people are working on Weekends too?”

I do not work on weekends (from home) because I am supposed to or I am lagging behind the deadlines. It is the inspiration to work as much as I can, in order to ensure personal & professional growth that drives me straight to the incomplete projects.

Many firms have this practice of providing ‘work from home’ facility. It is not a facility here at SAAS Labs; it is a privilege to work for your own growth accordingly. Each employee works to ensure their own personal growth in close proximity with company goals.

There are several departments working in compliance with the SAAS Lab’s Objective.

Tech Team

Tech Team is one of the backbones of our company. It is these brilliant minds that render the other department a cause to work on.

Meet our Tech Team Lead, Prateek Khurana. An innocent face with a child-like smile, he has a brain of a million codes while solving a bug/query. It is his mind and discipline that our tech team is so eminent when it comes to both effectiveness & efficiency.

Other Tech team members such as Tejendra, Tushar, Santa and Vivek ensure to aid Prateek in keeping the website at an exquisite level.

Marketing Team

Making this one of the most hard working and proficient employees when it comes to interacting with customers or promoting our products, Marketing team surely is a trump card for our company.

Let’s introduce you to our Sr. digital marketing manager; Sanjay Negi. With an all-time smiling face with loads of optimism and energy, Sanjay is the person responsible for increasing the visibility of our firm and our products.

Another important name, which is the sole warrior for customer interaction and maintains a bridge between SAAS Labs and Customer Pool, is Aditya Sharma. As a ‘Customer Success Manager, Aditya ensures to solve any issue that is bothering the customers and ensuring a better ‘Customer Base’.

Graphics Team

This is a team, which makes the message of company diffuse to the client pool, via an image-based medium. Lead by Deepak Sisodia, Graphics team works in conformation with other teams.

Head of graphic team, Deepak is a silent but sincere person. Always looked like he is thinking something, Deepak transforms the textual message in a visual format to make it much more connective to our target customers.

Human Resource

Our ‘one woman army’ who is maintaining and controlling all the activities related to human resource, and making sure to keep a well-versed and hassle-free environment in the company. She is bubbly, always greeting with a smile and is one of the major assets of the company.

Sales Team

This is a newly formed segment of our workforce. Lead by two aspiring and good-to-go professionals Saurabh Jhakar and Sriram, Sales team always make sure to reach the customers at the appropriate day & time to increase the market share in the industry.

Content Team

One of the most important factors in creating a large & loyal customer base is communicating the right message. Content Team makes sure to document all the internal requirements and also create marketing articles & blogs, in order to provide a crystal clear communication.

Lead by me; Shashvat Vats; this team prepares, handles and checks the content of all departments in a streamlined manner.

Senior Management

Here  comes ‘The Boss’, CEO of SaaS Labs, Gaurav Sharma, who ensures to work day & night to make sure all the other departments have a goal to accomplish.

COO Ammrita Sharma, COO of SaaS Labs, is a major reason, why SaaS Labs is growing so fast.  Her multitasking skills and handling the situation attitude keep the process flow to be streamlined.

Our team works together in a fun environment where problem solving is seen as a challenge to utilise your skills with utmost efficiency. Apart from work, different weekly activities such as Potluck, Weekly Interactive Sessions, and Cross-Functional Learning Sessions keep a fun-based environment in the workplace.

For keeping a start-up sense of feeling in each employee, regular intakes for ideas, sessions to discuss ideas and freedom for implementation has been a regular focus for SAAS LABS.

To keep the work-life balance in proximity, our firm senior management makes sure to keep a transparency throughout the hierarchy so as to leave no stone unturned .


Ensuring a company is eligible to be called as a ‘start-up’, senior management should keep the company’s objective in conformation with the personal growth of each personnel.

saas lab team

SaaS Labs is a place, where generating ideas are encouraged and freedom to take risk is a privilege to acquire. With a crazy but genius sibling pair as the founders, SaaS Labs is a company, which totally works on “Solution-driven” ideology.

All the products of SaaS Labs are totally solution driven, in order to provide a hassle-free environment to our customers.

We at SaaS Labs never think of quitting from any situation, instead, we keep on working on the finding the relevant solution.

It is this far-sighted vision of our professionals that SaaS Labs is able to launch an eminent product line effectively.

Ending Statement

You might be thinking why I am bragging so much about SaaS Labs. Well, my friends, it’s not just a workplace, where employees come and do their assigned work; but Saas Labs is a place, where innovation is encouraged everyday and where passion & only passion is allowed to prevail among the employees.

Do not believe me. Just make your way to our premises and feel the optimism and entrepreneurial spirit right away from the doorstep.

This me, Shashvat vats signing off; till next time!


Top Ideas to Create a Passionate Work Culture

Work culture is as important an asset as the infrastructure, technological advancements and other essential benefits to a company.

For a company to run smoothly and earn maximum revenue, it is very important that all the employees are working in close conformation with each other.

Some of you might think why to give emphasis on work culture if all the focus at the end of the day is on earning decent sales revenue. Well, sales revenue or profit maximization only happens when your professionals work hard and complete all their assigned tasks within the stipulated time frame.

And, these employees will only work like that if they feel the attachment with the company. For engaging employees in an ideal manner, firms take several steps to ensure a hassle-free workplace inside their premises.

Some firms provide the share to their dedicated employees to give them a feeling of ownership; some companies make sure to render high incentives to keep the moral of their professionals high; some brands make sure to keep their employees comfort at first priority.

top ideas for work culture

Imagine you have joined a new company and on the first day itself you are given a pile of work; the manager is not even greeting you; no employees in the office interacts with you; the CRM software you are using is outdated; how will you feel?
Initially, you will be able to stretch yourself thinking it’s a new job, but eventually, you will start feeling the negativity and work pressure together. Many of the good employees leave the companies because of poor work culture mostly.

It is very important for you to keep comforting your employees as they are your weapons that will make you reach the top in the marketplace.

For me, I am working in a company, where people are driven by a passion for reaching their personal peaks of dreams.

Let me guide you through a few steps that will throw light on how to make your workplace apt for employees.

Right People Are Not That Hard to Find. Hire Them!

In today’s time, when millions of students are entering in corporate world every year, it is quite easy to spot many impressive CVs out there. It is not a tough job to hire someone with good credentials but to hire someone on the basis of passion and commitment is something, which other companies generally do not do.

You want your company to earn the highest place in the market, you have to hire a workforce that will help you reach there. Hiring people because of their passion gives your company to gain a competitive edge among other players in the industry.

Human resource manager should make sure to ask the relevant questions in the interview. Questions such as what inspire you? Or why do you choose this line of profession? How do you think you can create a difference?

These questions and their answers simply make you see what the employee believes and how strong is his belief. That is the most important asset of a company; Belief.


Somewhere I have read that most of the disasters in the corporate world occur because of the miscommunication that occurs.

As a brand owner, you should sit down with your team and discuss the company’s performance every now and then. Giving a sense of ownership to the employees by discussing with them the future of the company is a good way to create a smooth working environment.

It is equally important to analyze your losses as it is important to applaud your victory. Employees should feel safe and they should sense that the senior management wants them to speak freely without any fear or hesitation.

Communication includes talking and listening on the same platform. Evidently it is proven that best work cultures that persist in the market grow around professionals who tends to listen more; not only to each other but to customers also.

Every employee should have a clear vision of happenings outside the office premises. What is the latest trend? Who is leading the market? What does market interpret?

Weed Out

For any company wishing to grow and flourish, it is important to remove the thorns as soon as possible. By ‘thorns’ I mean the employees spreading negativity in the office premises.

One of the many kinds of these people are ‘whiners’; these are the employees who ensure to remain silent in the team meetings but they keep spreading the negative mouth of the word for the company in the workplace from time to time.

This whining habit can be because that person is a misfit in your organization or this is what he does always! Reasons can be many but all leads to same consequence; obstruction in company’s growth.

I am not denying that constructive criticism is necessary and should be encouraged. But a constant habit of complaining mostly turns out toxic in nature. So, make sure to keep those elements away from the company, whose vision does not comply with yours (company owner).

Ambition Leads to Growth

Do not compare high ambitions with negativity. Until unless you make a solid, foresighted and a concrete goal for your company, it will be extremely difficult for the employees to feel motivated.

Build a culture, which encourages big goals and ambitious beliefs. There should be a spark always lighting inside each employee’s heart to reach the main objective of the company together.

Unity in Diversity

You own a company and you have hired all software engineers of the same region and all A graders. Seems pretty alright huh?

Well, to be honest, I personally find a diverse culture a must factor in creating a stupendous working environment in the company. Diversity always leads to many interesting debates and more result-oriented discussions.

Pick any successful company and you will find diversity is a major factor in making their working environment prosperous and much ethical. Cultures that are made with diverse backgrounds, interests and experiences make a company successful and profitable.

Celebrate People. Celebrate Life

I am not saying to celebrate each occasion in the office ignoring the work schedule. But people love those companies that celebrate life, creativity, changes, and innovation.

Things that matters to your company should be celebrated each year. Also, note that celebrating without passion is a mere showpiece. It just cannot happen!

No celebration can happen if passion is absent. So, in case you are missing passion in the office premises, start celebrating more and may be, passion will persist.


Work culture is the lifeline of any organization. Companies that do not focus on work culture have seen a major downfall in terms of their share prices and market presence. Somehow, somewhere firms are now starting to focus more on streamlining their work culture.

I hope all of you senior managers, HR managers, owners and other professionals will make sure to create a dynamic and prosperous work environment in your own company.

Always remember “People around you shows who you are”.

Take care and Good Luck!

How to Build Interest for Startup Before the Launch?

You have worked hard and have been preparing for months, maybe years for your new business idea.

Finally, your business idea is going to take shape. It is highly possible that you might be extremely nervous right now.

This tension is centric to one thing only; whether your startup is going to be successful or not?


You might have one of the most groundbreaking product or an unmatched service idea, but, without building a curiosity or anticipation in months just before the launch, nothing is going to matter.

As per a study, around three-fourth of startups fail within the first three years itself.

Marketers who have planned and done planning prior are more probable to avoid any sort of poor performance.

There has to be a list of audience present beforehand to attain success in your startup.

Marketers look crucially towards the bigger picture and ensure an apt way to look at the bigger picture and create anticipation before the actual launch.

Now, we are going to discuss some of the ways that can ensure a firm and stable start for your startup.

Product/Service Transforms lives

Think of the basic reason why you started your business.

Why do you think your idea will work?

What is so innovative about your idea?

While preparing a framework for marketing your new business, the preliminary promotion has to have a simple yet clear way of telling how your brand can change the status quo.

This initiates the curiosity and suitable interest to get the market talking about your startup.

As a smart marketer, make sure to note down the details of your target audience’s current mindset and how do you like it to be after your business becomes successful.

Check the interest of target audience

For running any sort of successful business, first and foremost thing is to know who your target audience is.

Once you have identified the audience you want to entertain or serve, ensure to know everything about them.

This practice of understanding your target audience and keep a close look on competitors’ action is also termed as ‘being market educated’.

An educated marketer understands the relevance of making audience engaged, and hence always knows which tool should be utilized to make the maximum impact.

Also, you can find out what kind of media channel makes your target audience most responsive or active.

Knowing the answers to these questions will help you in making your brand’s personality to fit the mold and talk in the same language your audience does.


As soon as you identify your target audience and know about their interests, dislikes, and the similar, there lies another challenge.

It is to engage customers effectively.

Opinion leaders or influencers within their respective communities can aid the brands to their maximum when it comes to increasing the customer engagement and providing superior credibility among the followers.

Influencers have the capability to create an impeccable impression on public view for topics in which they have gained expertise.

Anybody can be influencers, right from bloggers, politicians, to educators, journalists, and business owners.

Marketers who ensure to hire key influencers on board initially are ensured to do wonders when it comes to acquiring customers.

Design a webpage – with a signup form

When your business starts, growth should be a top-most priority and should be well planned before the launch of startup.

A recommended way to do this is by crafting a pre-launch webpage with a sign-up form.

This will ensure to aid gauge customer interest in early stage and will generate customer leads utilizing this pre-launch hype.

As it is important to make this webpage, it is equally important to make it user-friendly.

People do now spend time on WebPages that are too complex to handle.

Make sure to gather information, which is absolutely essential as no user will stay on the webpage if it going to be too time-consuming.

As a smart marketer who is working to influence audiences to come to you, ensure to introduce a call-to-action button, and social sharing buttons.

People should land up on your page and should straight away see the call-to-action buttons.

Inspiring them to share your website on social media sites will create the essential word-of-mouth marketing you require before launching your startup.

Hold Contests

An exciting and impactful way to create brand exposure just before a launch is to hold contests indulging potential customers.

There has to be some motivation for the audience to sign up early.

If they sign up early, it will create an amazing repute of your brand with your target market, while keeping the prices low.

If you want the contest to provide some value to your business, ensure to set a definite objective with it.

There can multiple types of goals that can be prioritized by any startup.

Either you want to raise awareness, generate more leads, display social responsibility, or something similar.

Whatever the goal may be, marketers should prepare a clear strategy from the start so as to be more effective.

Always try to be innovative. The giveaways of your contest should be unique and should make some sense to the audience.

Winning prize should be able to create an appeal to the target audience and should help you in driving traffic to your website.

Monitor everything

In today’s world, business world and their results are becoming more data driven.

Assessing is quite important in finding out what works and what does not for you.

Months that lead up to your launch, you require acquiring each element that can ensure maximizing your online efforts.

You can always place an analytics code on all the pages of your website to ensure that tracking is going smoothly.

Analytics can drive your growth and smart marketers & big brands already know this.

Always ensure to jot down the list of goals you want your website to reach. As soon as you get the numbers, ensure to match the results with expectations.

See what is been left and how can it be optimized properly.

Keep your audience on toes

Months before the launch of your startup, always be attentive to not share too much information about your product or service.

As a smart marketer, always keep in mind that creating a buzz before business launches are not what your product/service do but what it might do.

Providing more information beforehand can actually murder the curiosity, and the buzz will not be as strong as expected.

Instead, ensure to render the public small hints of what is in the startup to pull attention.

Spark your creativity while marketing small tidbits that lead to the launch day.

No doubt, launching a new business is just not simple and stress-free.

Always ensure to do the proper due diligence to create up excitement in the time before will make the user experience more exciting.