How to Build a Startup Culture That Lasts

Many of us do not know but, the word ‘Organization’ and ‘Organism’ are derived from the same root term. In the same way ‘Company Culture’ is very much similar to ‘natural ecosystems’.

Whatever values and strategies the founder of a startup are seeding, in the beginning, same he/she will be the resultant in next five years or so.


Let me tell you straightforward that the ways you run your company in its initial stage define its fate in coming years. Culture is nothing but a natural outcome of the way early business owners choose to build up a firm.

It also states that company culture can be suitably designed similar to a beautiful garden at the backyard of your home. Just decide what sort of crops you want in coming years and plant the respective seed for it.

Define your company goals and apply the concept of reverse-engineering to it. When you adapt to this methodology, you will be sure of how to work right now and hence your workflow will be streamlined in close proximity with the company goals.

If you do not wish a stressful, unbalanced, misdirected and a frenetic kind of environment in your firm in coming years, then stop planting those kinds of seeds in your startup from this second only.

Just as apple cannot grow on an oak tree, similarly, a company with stress, indiscipline, and lack of goals cannot grow into a successful one.

Focus on Good

When you are planting your first seed, make sure you focus on its positive energy first.

Big players and companies that are highly successful in the market have always ensured in their initial days by focusing more on what is ‘Right’ in their first employees rather than what is not.

For any startup to become a big player in future, it is highly advisable to concentrate more on the strength part first. It is important how are you treating and interpreting your ‘first’ employees.

Communicate the vision and goals of the company clearly to the initial employees, in order to streamline the work in the same direction.

Make it Simple, Make it Best

It was the year 2006; Mark Parker has just become the new CEO of Nike. At that time, Mike asked Steve Jobs about any tips latter had for him regarding becoming a CEO.

At that time, Jobs suggested Mike that Nike certainly does make a lot of good products but they also made a lot of stuff that is useless. Being a visionary, Jobs told Mike to get rid of the crappy stuff and just focus on the good.

It is this focus on simplicity, which is why apple is one of its kinds amongst so many tech-related firms in the market. But why do most of the companies just cannot do what Apple did? What is it that lacks in rest of the companies?

Going back to Apple, if you ask any senior team member at the company about the way they do business, the response you will get is simply amazing.

Apple’s work culture is only defined to do one thing only: Create a better product.

If they are not able to create a better product or improvise any product, they simply refuse to do it. This constant focus on ‘simplicity’ and ‘one-vision’ is the key that brings Apple to the position it rules today.

Give Space

All successful companies were once a startup and so we have some experience to learn & earn from. See, it is quite simple and straightforward.

You don’t have to work 24 hours a day to be a successful startup. All the big companies, successful athletes, musicians, artists, and actors have one and only one way of reaching the top of their industry; constant duration of highly intense performance and systematic yet firm renewal.

Most of the startups nowadays are only focusing on the first step (high intense performance) and not on the latter part (Renewal). May be that is why we are seeing intense burnouts in mostly all of the startups today.

Being a smart business owner, your focus should be equally divided on both; providing an intense performing output; energy rejuvenation.

As I said earlier, it is very important to plant the first ‘Seed’ very carefully; in the same way making a perfect start is very difficult. A perfect start may not be a high-profit start but a start that assures a balanced and profitable future.

Many entrepreneurs/CEO/Leaders think that being busy is the correct way of generating maximum output. What they always forgot is being busy is nowhere related to being successful. Most of the successful individuals, leaders, CEOs are the ones those give ample time to their work, family and most importantly themselves.

Remember, space is always important unless you are targeting something other than success.

Rejuvenation of energy is an important concept and may rightly differ from person to person. But as the owner of a startup, these kinds of activities should be incorporated in your company calendar regularly.

If you seriously want to avoid your company from any and all sorts of possible burnouts start focusing on the rejuvenation process today!

Make a unique System

In the business world, the word system is used in multi-situations; working hours; working locations; recruitment policy; on-boarding, and allied.

Always remember that each procedure or policy that is touching the humans (employees) is doing either of one function; it is nourishing and helping grow the culture you wanted, or it is destroying the same. It is next to impossible to do same simultaneously.

Seeing the companies such as Google and Facebook, which are known for their unique work culture and astonishing policy makers, I can tell that for making a startup grow regularly and reach the top, uniqueness is essential.

Uniqueness in the way you do work. Ask yourself “Why are we doing, what we do?” or “What can we do right that nobody has done?”

These sorts of questions will enlighten your mind and provide you with the precise answers or methods that will help you creating an astonishing work culture.


There is a very thin line that separates a ‘winner’ from an ‘almost-winner’. That thin line is what we call as uniqueness. Making a company unique is same as making a work culture that is unique and only these kinds of companies last in this cut-throat competition.

As a startup owner, do not be afraid of taking risks, trusting people and taking a leap forward. It might happen that you may not get what you had expected right in the start, but if you make sure to consider the above-given suggestions, I personally feel you will eventually achieve the company goals.

Let us hope and work in the same direction and soon I will feature one of you in my article!

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